Gina Lau

Senior Consultant

Gina Lau is the founder and principal of Alquimista Coaching & Consulting, a firm specializing in equity-centered leadership, culture scaling and executive coaching for today’s modern leaders.

For the past 20 years, Gina has partnered with leaders across early stage start-ups through global Fortune 100 companies to empower their organizations and people to thrive and perform. Gina excels at designing and driving transformation initiatives, and has extensive experience in building and leading teams across all HR disciplines including learning and development, talent acquisition and management, total rewards, HR operations, people analytics, and DEI.

She has diverse industry and sector experience in technology, retail, healthcare, transportation, commercial real estate, entertainment, nonprofit, public sector, and philanthropy. Her approach is a unique blend of macro-business understanding, design thinking, an analytical and strategic drive toward impact, rooted in her deep empathy for others. In addition to her HR experience, Gina brings a comprehensive business and operational perspective to supporting her clients from her years in scaling fast-growth startups through acquisition and buying and product development roles for nation-wide retailers, developing portfolios as large as $230M.

As a first-generation high school and college graduate, Gina is passionate about transforming organizational cultures so all people can perform at their best by having access to opportunities, economic mobility, and equitable experiences. She’s built award-winning work cultures, recognized by Forbes, Inc Magazine, and San Francisco Business Times.

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